Built by a racer. Run by an engineer.
Innovo started when Paul Rosas's car-sharing fleet kept coming back trashed. He knew exactly what it would take to bring them back — and eventually decided to do that for everyone, not just the fleet.
The story.
Origin. Engineer by training, club racer by background. Founded Innovo after years running a Bay Area car-sharing fleet — watching cars come back trashed, knowing exactly what they needed. Detailing started as fleet maintenance, became a craft, then a business.
Why ceramic, why PPF. Detailing the same fleet repeatedly taught the limits of "wash and wax." Ceramic kept the work locked in longer. PPF stopped the damage from happening in the first place. The natural progression from detailer to ceramic specialist to authorized STEK installer.
Why STEK + P&S. Curated, not "industry standard." Authorized STEK installer because STEK's engineering wins on the points that matter — 8-mil TPU, Formula Final Coat over the topcoat, 10-year (12 with Final Coat) warranty. P&S Inspiration STOUT for paint-only ceramic because the 107° contact angle + 5-year durability beats most pro coatings without locking customers into a single ecosystem.
Verifiable. Not vague.
Every credential listed here is independently verifiable — through the manufacturer's installer locator, the California DMV, or our shop intake records.
Authorized STEK USA installer
Listed on STEK USA's official installer locator. Manufacturer warranty on every install (10 years standard, 12 over Final Coat).
STEK USA →CA-licensed VIN verifier
Paul Rosas holds an active California DMV VIN verifier license. REG 31 form issued same-day at the Oakland shop or mobile to your location.
VIN service details →Authorized P&S Inspiration STOUT installer
Trained on P&S high-solids ceramic chemistry. 107° hydrophobic contact angle, 5-year manufacturer durability rating with maintenance.
Ceramic service details →Built around the work — not the marketing.
Paul tracked cars on weekends for years before founding Innovo. Club-racing teaches a specific discipline about cars: every surface, every fastener, every fluid has a manufacturer-specified tolerance, and your day at the track depends on respecting it. That mindset translates directly to detail work.
That's where the Innovo posture comes from: published prices, documented process, manufacturer-warranted products, accountable outcomes. We treat your car's clear coat the way a track team treats brake fluid spec — measured, sourced, applied to spec, documented. The racing motif on the brand isn't aesthetic — it's how the work runs.
3425 Ettie St / Oakland, CA.
A clean, secure 5,000 sq ft indoor facility in West Oakland. PPF installation happens here — film application requires a controlled environment. Ceramic and detailing run here OR mobile across the Bay Area. Drop off, grab coffee, come back to a different car.
Get directions →Curated. Manufacturer-backed.
We don't carry generic mystery-bottle ceramic and "premium PPF" with no manufacturer. STEK USA for PPF — authorized installer with manufacturer warranty. P&S Inspiration STOUT for paint ceramic — 107° hydrophobic, 5-year durability. STEK Formula Final Coat for matte, wrap, or as a PPF topcoat.
All 9 counties.
Mobile + shop across all 9 Bay Area counties — SF to Sonoma, Oakland to San Jose. Two mobile vans: a larger unit for the SF side, a smaller fuel-efficient one for the East Bay.
See coverage by city →